MT ERU Sampling

August - October 2016

BRIEF
– Introduced the Eru’s to consumers in Supermarket.
– Build up the image of ERU’s
– Sampling and sales target delivery

SOLUTION:
– Sampling: Offer consumers trial of ERU cheese spread on slide of sandwich
– Lucky wheel: Customers purchase 2 ERU Cup, then bring out bill to booth and join in lucky wheel (100% win)
– Working day : Saturday and Sunday weekly.

ACHIEVEMENT:
– Delivered 85,002 samples, achieved 127% target
– 109% sales target