HEINEKEN TET 2020 – OFF TRADE CHANNEL

Brief

  • Objective: Push sales
  • Channel: TOFT

Execution

  • Recruit and Manage 600 PGs to push sales at Tet season at outlets in NORTH
  • Produce, set up and maintenance POSM
  • Redemption
  • Advance system applied

Result

  • Excellent execution for both POSM and PG performance
  • Sales achieve 145% target