VESPA 70th Celebration

Ho Chi Minh & Hanoi - Aug & October 2016

BRIEF
– Brand activation to mark 70 years anniversary
– Venue: Shopping malls
– Location: SC Vivo HCMC & AEON MALL LONG BIÊN Hanoi
– Timing: 13/08 – 04/10/2016

SOLUTION:
– Impact POSM and attractive activities: performance, special show, test driving.
– The activation to attract consumers who are interested in the VESPA brand.

RESULT:
– Reach 110% KPI reach & test driving commitment