VINAMILK ORGANIC – ACTIVATION

Nationwide-2016

BRIEF
– Brand experience and product trial
– Increase sales
– Target Commitment: every body
– Coveragement: 5 key cities: HCM, HN, ─ÉN, BD, HP.

IDEA/EXECUTION
– Sampling
– Games
– Channel: Cinema

RESULT:
– Reached: 15675 samples