Experiential Marketing
CLEAR MT ACTIVATION
BRIEF
- Objective: Push sales, demo product & redemption for consumer at MT channel.
- Scope: MT Chanel at nationwide
- Timing: 5 month (08/2023-01/2024)
- KPI Redeem: 35/show
- KPI Sampling: 200/show
OUR SOLUTION:
- POSM decor, PGs push sales, Demo, Redemption, Mobile apps & report system
- Total: 50 stores
- Tracking and coaching on field, QC online & Offline
RESULT:
- 95% KPI Sales
- 100% KPI Sampling
- Report & tracking fully by mobile apps