Experiential Marketing

DOVE ACTIVATION

BRIEF

  • Objective: Push sales, Sampling & redemption for consumer at DT, university, industrial area
  • Scope: Nationwide
  • Timing: 4 month (9-12/2022)


OUR SOLUTION

  • PG & POSM
  • Total: 1952 FGs, 25 Universities, 21 Industrial area
  • Mobile apps & report system
  • Tracking and coaching on field
  • QC online and offline



RESULT

  • 100% KPI Redemption
  • Report & tracking fully by mobile apps