Experiential Marketing
DOVE ACTIVATION
BRIEF
- Objective: Push sales, Sampling & redemption for consumer at DT, university, industrial area
- Scope: Nationwide
- Timing: 4 month (9-12/2022)
OUR SOLUTION
- PG & POSM
- Total: 1952 FGs, 25 Universities, 21 Industrial area
- Mobile apps & report system
- Tracking and coaching on field
- QC online and offline
RESULT
- 100% KPI Redemption
- Report & tracking fully by mobile apps