Field Force Service

GSK STORE AUDIT

BRIEF

Objective: Measure the effectiveness and efficiency of POSM and product visibility as well as retailer support.
Scope: 24 North provinces at grocery store (store list by Nestle Vietnam)
Timing: 09/2016 – 10/2020

OUR SOLUTION

Check the POSM (Hanger, Mica box, Planogram …) availability and product display & visibility (Panadol, Aquafresh, Sensodyne and competitors …). Position of these POSM (Hot zone?)
Evaluate of sale services & retailer supports
Advance system applied to collect data & report output calculation.

RESULT

Complete 100% outlets on schedule and report output & scorecard.