DT ACTIVATION SURF FABSEN

BRIEF

  • Objective: Launch a new product, increase trial and push sales
  • Timing: 11/10/2020 – 25/11/2020
  • Coverage: 290 markets nationwide

OUR SOLUTION

  • Execution: demo, sampling, redemption

RESULT

  • Achieved sampling: 110%
  • Achieved sales: 120%