BRIEF

• Objective: Build awareness, trial and sales increase at core target consumers of PS Sensitive Expert (pregnant moms, old people, sensitive teeth patients)
• Timing: 23/11/2019 – 08/02/2020
• Coverage: 15 hospitals in HCM & Ha Noi

OUR SOLUTION

• Execution: Demo, sales

RESULT

• Achieved demo: 2.578 (100% target)
• Achieved redemption: 1.367 (71% target)