HEINEKEN TET 2020 – OFF TRADE CHANNEL

BRIEF

  • Objective: PG push sales at 600 key GT outlets TOFT
  • Timing: 12/2019 – 1/2020

OUR SOLUTION

  • Recruit, Train and Manage 600 PGs to push sales at Tet season at outlets in NORTH
  • Effective structure project management
  • Produce, set up and maintain POSM
  • Redemption
  • Mobile apps & report system
  • QC online & offline

RESULT

  • Excellent execution for both POSM and PG performance
  • Sales achieve 145% target