P/S SENSITIVE EXPERT HOSPITAL ACTIVATION

Brief

  • Objective: Build awareness, trial and sales increase at core target consumers of PS Sensitive Expert (pregnant moms, old people, sensitive teeth patients)
  • Timing: 23/11/2019 – 08/02/2020
  • Coverage: 15 hospitals in HCM & Hanoi

Our solution

  • Execution: Demo, sales
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Result

  • Demo: 2.578 (100% target)
Redemption: 1.367 (71% target)